The Social Media Breakfast Club - Via The Comit Developers Blog

The Social Media Breakfast Club (Shanna Perkins via The Comit Developers Blog)

Shanna Perkins, SEO & Internet Marketing Specialist at Comit Developers, wrote a great post on the different strengths and weaknesses of the most popular social media platforms last week.

Given that I'm old enough to remember watching The Breakfast Club in the movie theaters, I was particularly fond of her use of the characters from the movie to describe the traits of each social media platform.  It's a great way to offer a perspective that everyone can relate to - even if you didn't watch the movie ;)

Video Interview with Ev Williams on Medium - the next evolution in the way we write, share and consume content on the web

Medium Team hard at work at Obvious HQ

I know 6 months seems like an eternity in Internet time, but it was only back on September 25, 2012 that Ev Williams, Biz Stone, and Jason Goldman (the original founders of Blogger, Twitter and many other web platforms) unveiled Medium, one of the latest creations from their startup incubator, Obvious.

Medium announced only a few weeks ago that they've acquired the long-form publishing startup Matter, and I have to agree with Matter's founder Jim Giles that the Medium / Matter acquisition seems like a natural fit:

Google adds Google+ comments to Blogger

Google adds Google+ comments to Blogger

It took me less time to enable it on this blog than it did to write and share this post.  You can see for yourself how the new comments look on my blog in the capture above from a post I made a while back.

Here are the instructions:

1. Login to your blogger.com blog and navigate to the blog in which you want to enable the new Google+ comments system.
   
2. Click the Google+ link in the left hand menu.
   
3. Click the "Use Google+ Comments on this blog" check box.
   
   Mine looks something like this:
   

Free Webinar & White Paper: IBM Social Analytics: The Science behind Social Media Marketing & Putting the Science into Social Business

As I have been working on Inbound Marketing & Content Marketing Strategies with clients I have noticed that as we begin to master measuring and managing the metrics that have been traditionally associated with Social Media Marketing (likes, reach, shares, etc...) they quickly discover that these metrics are disconnected from the way we manage the rest of our Marketing, particularly around tracking Sales Conversions and assigning cash values to metrics.

The truth is that even though Social Media offers marketers a wealth of data that almost no other marketing channel provides about our customers, the tools we have to analyze, report, and act on that data have not kept up with the pace of development of the various social media platforms.

IBM has recently released a fantastic set of resources that help to illuminate how you can use a scientific & quantifiable approach to tracking these Social Media Metrics.  They are based on IBM's new approach to Social Business & Analytics and outline steps you can begin working on today to develop and execute a Social Media Strategy that is based on HARD DATA instead of the guesswork we're so used to in this space.

Free Webinar: Adopting Best Practices in Gamification for Enterprise Collaboration and Knowledge Management with Calvin Cheng of Deloitte's Postdigital Enterprise

It is really no surprise that mobile, social, analytics, cloud, and cyber-security are impacting just about all organizations - from the way they design and market products and services to the expectations that employees have around collaborating to deliver the best business results.

Although I cover a few different topics that cater to my professional interests and personal passions, but it is rare that I get a chance to write about the intersection of three of my favorite topics at once:

1. Knowledge Management
2. Gamification
3. Enterprise Collaboration

These three areas are converging faster every day for businesses and you can learn how to identify and take advantage of these trends at the APQC FREE webinar on April's KM Community Call featuring Calvin Cheng from Deloitte’s Postdigital Enterprise.  (Details & Registration links after the jump...)