Friday, April 10, 2015

Increase Conversions and Reduce Cart Abandonment by moving to Magento Cloud Hosting (Webinar)

Key business drivers for moving to cloud-based Magento Hosting

The Magento Commerce team recently hosted a webinar discussing the key business drivers for moving to cloud-based hosting for your site.

The short version is that EVERY SINGLE SECOND of page load time costs your site money.  The presentation started with a great overview of exactly how:
  • You can increase conversions (read Sales) by 7% for every 1 second you reduce your site's latency
  • Lowering load times by 3 seconds results in 40% fewer carts being abandoned before checkout completion.
  • Maintaining the much sought-after 5 9's (99.999%) of availability will reduce customer churn by roughly 28%
  • Migrating to cloud hosting can save your IT budget an average of 15% vs. traditional server-based hosting
I found the webinar well produced and complete with insightful information and anecdotes to help make the business case for moving to a cloud hosting system for your e-commerce store.  Although it was targeted towards Magento, the broader themes are applicable to every e-commerce platform.

The full webinar is embedded as a Vimeo below, but you can find it, along with a lot of other great webinar content on the Magento Commerce Webinar Portal.

Saturday, March 15, 2014

Birthday Wishes to Jennifer Kendrick & Joining the Comit Developers Team!

Jennifer Kendrick, do you really want to mess with her?
Are you talking to me?
So I've been contracting now at Comit Developers (and it's sister e-commerce company Ameda Direct / ACA Ventures) for almost a year, but I've recently decided to join the team as a full time employee.

I'm excited about the vision of our leadership team over at Comit Developers and I've been honored to have the opportunity to be a part of such an AMAZING group of individuals in the design, development, engineering, and internet marketing / SEO divisions within this keiretsu (i've always wanted to work that term into a blog post...).

One of the main reasons I decided to join the team at Comit Developers and Ameda Direct is their genuinely open culture and their commitment to assembling the best team possible from a diverse mix of people.  

It's that diversity and the distinct personalities and perspectives of all the members of our organization that allows us to attack problems from many different angles simultaneously and that same diversity helps us to develop truly innovative solutions to the challenges our customers face every day.