IBM has recently released a fantastic set of resources that help to illuminate how you can use a scientific & quantifiable approach to tracking these Social Media Metrics. They are based on IBM's new approach to Social Business & Analytics and outline steps you can begin working on today to develop and execute a Social Media Strategy that is based on HARD DATA instead of the guesswork we're so used to in this space.
- White Paper: IBM Social Analytics: The Science behind Social Media Marketing
- Webinar: Social Analytics - Putting the Science into Social Business
You can also catch a really insightful conversation with IBM's Deepak Advani, VP of Products and Solutions on the importance of Social Analytics below.
BONUS: Slideshare Deck from the Webinar Presentation Social Analytics - Putting the Science into Social Business