I thought this was a really interesting way of conceptualizing the two fundamental extremes of using marketing / growth hacking to grow your customer base. The most interesting thing is that there seems to be some really good support for navigating the middle ground. Check it out for yourself and let me know what you think in the comments: Two ways to look at growth | Aaron Ginn's Thoughts
The professional blog of Bryan Hoffpauir, Jr. (BJ Hoffpauir) on the intersections of innovations in technology, business, and the arts.
Monday, February 18, 2013
Interesting perspective on customer acquisition, conversion, and "growth hacking"
Posted By Bryan Hoffpauir (BJ Hoffpauir)
2/18/2013 02:18:00 PM
Labels:
Business
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Engineering
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Growth
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Growth Hacking
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information technology
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Marketing
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Marketing Strategy
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Technology
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