|Key business drivers for moving to cloud-based Magento Hosting|
The short version is that EVERY SINGLE SECOND of page load time costs your site money. The presentation started with a great overview of exactly how:
- You can increase conversions (read Sales) by 7% for every 1 second you reduce your site's latency
- Lowering load times by 3 seconds results in 40% fewer carts being abandoned before checkout completion.
- Maintaining the much sought-after 5 9's (99.999%) of availability will reduce customer churn by roughly 28%
- Migrating to cloud hosting can save your IT budget an average of 15% vs. traditional server-based hosting
I found the webinar well produced and complete with insightful information and anecdotes to help make the business case for moving to a cloud hosting system for your e-commerce store. Although it was targeted towards Magento, the broader themes are applicable to every e-commerce platform.
The full webinar is embedded as a Vimeo below, but you can find it, along with a lot of other great webinar content on the Magento Commerce Webinar Portal.