|The Social Media Breakfast Club (Shanna Perkins via The Comit Developers Blog)|
Shanna Perkins, SEO & Internet Marketing Specialist at Comit Developers, wrote a great post on the different strengths and weaknesses of the most popular social media platforms last week.
Given that I'm old enough to remember watching The Breakfast Club in the movie theaters, I was particularly fond of her use of the characters from the movie to describe the traits of each social media platform. It's a great way to offer a perspective that everyone can relate to - even if you didn't watch the movie ;)
From the blog post:
As the social media landscape expands, it becomes difficult to know which ones to use and how to speak to so many different audiences. What often happens is that businesses stick to platforms they’re comfortable with. The problem with this is all social media networks are not created equal; each plays a different role in building your business and strengthening your brand.
We’re going to take a look of some of the major social media platforms, the roles they play and how to best utilize them. Let’s pretend these social media outlets are the cast of “The Breakfast Club.”Check out the full post now!